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	<link>http://wecreateclarity.co.uk/insight</link>
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		<title>Scrolling Website Design</title>
		<description><![CDATA[Following hot on the heels of the Smart Argentina Twitter feed doing the rounds last week comes the latest web design trend, the scrolling website. This econsultancy.com post has some great examples (including the Smart Twitter example mentioned above), the VW Beetle site being a personal favourite of mine.]]></description>
		<link>http://wecreateclarity.co.uk/insight/2012/04/scrolling-website-design/</link>
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		<title>McDonald’s Kids Party Campaign</title>
		<description><![CDATA[Beautifully crafted ads by DDB to advertise the benefits of throwing your children’s birthday parties at McDonald’s.]]></description>
		<link>http://wecreateclarity.co.uk/insight/2012/04/mcdonald%e2%80%99s-kids-party-campaign/</link>
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		<title>Ideal Standard&#8217;s Sculpture gets People Thinking</title>
		<description><![CDATA[This year&#8217;s Ecobuild promises to be an awe-inspiring three day event, which runs from Tuesday 20th March to Thursday 22nd March.One of our clients, Ideal Standard, is showcasing its extensive range of water saving products and the exhibition stand has been designed to create awareness of the amount of water wastage in the UK. Our [...]]]></description>
		<link>http://wecreateclarity.co.uk/insight/2012/03/ideal-standards-sculpture-gets-people-thinking/</link>
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		<title>Congratulations!</title>
		<description><![CDATA[Congratulations to our client TGI Friday’s who have recently picked up 2 awards at this year’s “Retailer&#8217;s Retailer of the Year” awards. TGI Friday’s collected the “Evolution” award for its re-energised brand at the awards ceremony on Wednesday evening, whilst Managing Director Karen Forrester, was named Best Individual. This is a huge vote of respect [...]]]></description>
		<link>http://wecreateclarity.co.uk/insight/2012/03/congratulations/</link>
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		<title>Really Real Tron Lightcycle</title>
		<description><![CDATA[If I had $55,000 burning a hole in my back pocket, I&#8217;d buy one of these. In the meantime, I&#8217;ll check out the company&#8217;s website and dream on&#8230;]]></description>
		<link>http://wecreateclarity.co.uk/insight/2012/03/really-real-tron-lightcycle/</link>
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		<title>Not Targeted</title>
		<description><![CDATA[We all get emails form companies trying to get us to read about their new product or go see them at an event. I don&#8217;t mind receiving these at all it&#8217;s just a shame most of them miss the mark right at the start. My comments are towards the unpersonalised approach to this, I have [...]]]></description>
		<link>http://wecreateclarity.co.uk/insight/2012/03/not-targeted/</link>
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